Marcom Productions helps technology companies turbocharge their marketing performance.
Shared CMO Service
Shared CMO services are all about reaching the next level of revenue performance - prior to investing in a full-time marketing executive. Tech companies in two development stages are best served by a shared CMO, a.k.a. outsourced CMO: Early and Expansion. Early-stage technology companies have launched or are about to launch a new innovation. Early customers have validated the solution. Expansion-stage technology companies have proven their business model and are closing business with a repeatable sales process.
Marcom Productions augments the core leadership team to win at a higher level. We provide a senior marketing executive that offers strategic marketing guidance and operational leadership on a part-time basis - from a few hours a month to several hours a week. Read more about our Shared CMO Marketing Services.
Inbound marketing is all about getting found by potential customers. The best inbound marketing strategy: Create relevant content that addresses the information needs of people who are investigating, evaluating, and buying solutions to their business problems; then, develop multi-channel, multi-step digital marketing campaigns and offline marketing campaigns that get the educational content discovered.
Marcom Productions helps technology companies develop and execute high-performance inbound marketing strategies. We work with clients to develop a consistent stream of compelling content and promotional campaigns to generate a higher volume of registrations, subscriptions, follows, and likes. Read more about our Inbound Marketing Services.
Demand Generation Marketing
Demand generation is all about cultivating leads into sales-ready opportunities. There is an adage that says only three percent of potential buyers are in the market to buy immediately. The other 97% must be nurtured; they must be walked into and through the buying process on their own terms. Effective demand generation strategies include ongoing educational content and lead management processes.
Marcom Productions helps technology companies develop and execute effective demand generation strategies. We work with clients to systematically engage leads with relevant content, and improve the processes to prioritize leads and qualify leads. As a result, the sales team receives higher quality leads, and close more deals, faster. Read more about our Demand Generation Marketing Services.