Inbound Marketing Services

Marcom Productions helps technology companies turbocharge their marketing performance.

Inbound marketing is all about getting found by potential customers. The best inbound marketing strategy: Create relevant content that addresses the information needs of people who are investigating, evaluating, and buying solutions to their business problems; then, develop multi-channel, multi-step digital marketing campaigns and offline marketing campaigns that get the educational content discovered.

​Marcom Productions helps technology companies develop and execute high-performance inbound marketing strategies. We work with clients to develop a consistent stream of compelling content and promotional campaigns that generate a higher volume of registrations, subscriptions, follows, and likes.

How expert are your prospective customers at buying your type of product? What are you doing to educate them? A consistent educational content marketing strategy is the best inbound marketing approach to differentiate your company as a trusted advisor and ultimately increase revenue. The result is a shorter sales cycle, higher revenue growth, and lower cost-of-sales.

Marcom Productions uses a proven workshop-based methodology to collaboratively develop your inbound marketing strategy. Once developed, we augment your marketing staff to execute and optimize.

Inbound Marketing Strategy Workshops
Marcom Productions will facilitate one or more workshops with your team to guide you through the planning process, including:

• Define the measurable goals and objectives of the inbound marketing program
• Define your target customer segments' buying personas
• Identify your key buyer roles' information needs in each customer lifecycle stage
• Audit your current information assets
• Develop your content editorial calendar
• Audit your current content placement and promotion channels
• Develop your placement and promotion calendar
• Develop your measurement and analysis criteria

​Inbound Marketing Deployment Services
Marcom Productions can augment your marketing resources to deploy the inbound marketing strategy. We are a network of marketing professionals that provide hands-on expertise to help you achieve your inbound marketing goals. The Marcom Productions marketing service provider (MSP) network specializes in the full spectrum of digital marketing and traditional marketing disciplines.

Clients may retain Marcom Productions as the single point of accountability, or contract directly with any of the MSPs.

Next Step: Let's schedule a short call to explore more. 
Thinking about augmenting your current marketing resources to drive more inbound leads? Let's explore whether the Inbound Marketing Strategy Workshop is right for your company.