Demand Generation Services
Marcom Productions helps technology companies turbocharge their marketing performance.
Demand generation is all about cultivating leads into sales-ready opportunities. There is an adage that says only three percent of potential buyers are in the market to buy immediately.
The other 97% must be nurtured; they must be walked into and through the buying process on their own terms. Effective demand generation strategies include an ongoing lead nurturing program and a systematic lead management process.
Marcom Productions helps technology companies develop and execute effective demand generation strategies. We work with clients to engage leads with relevant content, and the processes to prioritize leads and qualify leads. As a result, the sales team receives higher quality leads, and closes more deals, faster.
You need to make lead nurturing a priority if:
You need to make lead management a priority if:
Marcom Productions uses a proven workshop-based methodology to collaboratively develop your demand generation marketing strategy. Once developed, we can augment your marketing staff to execute and optimize.
Demand Generation Strategy Workshops
Marcom Productions will facilitate one or more workshops with your marketing and sales teams to guide you through the demand generation planning process, including:
Lead Nurturing Plan
Lead Management Plan
Demand Generation Deployment Services
Marcom Productions can augment your marketing resources to deploy the demand generation strategy. We are a network of marketing professionals that provide hands-on expertise to help you achieve your demand generation goals. The Marcom Productions marketing service provider (MSP) network specializes in the full spectrum of digital marketing and traditional marketing disciplines, and the selection, implementation, and training of lead management systems.
Next Step: Let's schedule a short call to explore more.
Thinking about augmenting your current marketing resources to generate more sales qualified leads? Let's explore whether the Demand Generation Strategy Workshop is right for your company.