About Marcom ProductionsMarcom Productions provides a range of strategic marketing services to companies in the business-to-business (B2B) application software market.
Our network of senior professionals provides hands-on expertise to deliver results that matter - revenue growth, faster sales cycles, and customer retention. Marcom Productions also produces the B2B marketing best practices podcast, Point of View. |
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Richard A. Cunningham, Principal
Rich Cunningham is a veteran of the B2B SaaS industry, serving in executive marketing roles with companies ranging from startups to Fortune 100. His passion is developing demand generation programs that produce results.
Previously, Rich was marketing vice president with Right On Interactive, an emerging customer lifecycle marketing SaaS provider. There, he provided leadership for corporate marketing, demand generation, inbound marketing, and product marketing.
Rich also served as a marketing director with Aprimo, Inc., a leading provider of enterprise marketing systems, later acquired by Teradata. In that role, Rich led a team responsible for inside sales, demand generation, inbound marketing, event marketing, and database research.
Rich co-founded and served as executive vice president of marketing with Mezzia, an enterprise software company that develops business planning solutions in the healthcare industry. Mezzia was later acquired by Boston-based VFA, a facilities capital planning company.
Prior, Rich served as vice president of worldwide marketing for Corepoint Technologies, an IBM software division, in the Customer Relationship Management market. There, he was responsible for marketing's $26 million budget and led an organization across five global geographies. Rich and his team successfully planned and executed a comprehensive marketing launch of this new division and its product portfolio, working closely with the product group to develop and deliver the marketing messaging, strategies, collateral, and other resources to 400+ field personnel.
Rich holds a Bachelor of Science degree from Purdue University's acclaimed College of Technology.
His other business passion is voice-over. You might hear his voice narrating web videos and other business content, or in regional commercials as the "smart, witty, approachable neighbor". Follow Rich on Twitter @RichVoiceOver and hear his demos at his voice-over talent site.
Rich Cunningham is a veteran of the B2B SaaS industry, serving in executive marketing roles with companies ranging from startups to Fortune 100. His passion is developing demand generation programs that produce results.
Previously, Rich was marketing vice president with Right On Interactive, an emerging customer lifecycle marketing SaaS provider. There, he provided leadership for corporate marketing, demand generation, inbound marketing, and product marketing.
Rich also served as a marketing director with Aprimo, Inc., a leading provider of enterprise marketing systems, later acquired by Teradata. In that role, Rich led a team responsible for inside sales, demand generation, inbound marketing, event marketing, and database research.
Rich co-founded and served as executive vice president of marketing with Mezzia, an enterprise software company that develops business planning solutions in the healthcare industry. Mezzia was later acquired by Boston-based VFA, a facilities capital planning company.
Prior, Rich served as vice president of worldwide marketing for Corepoint Technologies, an IBM software division, in the Customer Relationship Management market. There, he was responsible for marketing's $26 million budget and led an organization across five global geographies. Rich and his team successfully planned and executed a comprehensive marketing launch of this new division and its product portfolio, working closely with the product group to develop and deliver the marketing messaging, strategies, collateral, and other resources to 400+ field personnel.
Rich holds a Bachelor of Science degree from Purdue University's acclaimed College of Technology.
His other business passion is voice-over. You might hear his voice narrating web videos and other business content, or in regional commercials as the "smart, witty, approachable neighbor". Follow Rich on Twitter @RichVoiceOver and hear his demos at his voice-over talent site.