Hi, I’m Rich Cunningham.  I help technology companies increase sales through educational content marketing programs.  Working with best-in-class partners, I produce campaigns using webcast, podcast, and video content to educate buyers on your company’s expertise.  These multistep content marketing campaigns build credibility and trust with your buyers, generate leads, and ultimately drive more sales. Here are some of the types of multimedia content I can develop to help you educate your target audiences: Flash Demos Video Series Podcast Series Webcast Series Case Studies Sales Kits   e-Learning Testimonials Virtual Events Screencasts Audio Books Teleseminars

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Podcast Series Example “The Marketing Spotlight” is a multimedia content marketing campaign I produced for marketing automation software-maker Right On Interactive.  Each of the six podcast episodes features an ROI customer telling their story of a successful interactive marketing campaign – and highlighting the use of the ROI software solution.  The objective of this content marketing campaign was to build awareness, credibility, and trust with new prospects, as well as existing customers. In addition to interviewing, scripting, voicing, and producing the podcast content, I developed the marketing campaign that promoted this content. The podcast series was promoted using email marketing, social media, iTunes, public relations, Slideshare, and SEO. The campaign drew more than 1000 unique listeners and continues to educate visitors at the ROI website. Listen to this episode of The Marketing Spotlight featuring Matthew Gonnering, CEO of digital asset management company Widen Enterprises.

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